Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.
Absolut Vodka was first launched in New York in 1979. It soon became the talk of the town, in the US and eventually of the world. But the recipe behind the pure and natural taste of Absolut is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic Absolut Vodka bottle.
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